Bartesian CEO Ryan Close says Gen Z consumers want premium cocktails at home, choosing to drink less but demanding higher quality beverages.
https://www.foxnews.com/media/home-cocktail-maker-says-gen-z-isnt-giving-up-alcohol-theyre-changing-how-they-drink
https://www.foxnews.com/media/home-cocktail-maker-says-gen-z-isnt-giving-up-alcohol-theyre-changing-how-they-drink