The Ottawa Senators' "Chuk Out The Old Jersey" event only offers 40% off new merchandise in exchange for Fanatics-branded Brady Tkachuk sweaters.
https://www.foxnews.com/outkick-sports/senators-definitely-not-still-bitter-brady-tkachuk-trade-launch-lame-jersey-exchange-program
https://www.foxnews.com/outkick-sports/senators-definitely-not-still-bitter-brady-tkachuk-trade-launch-lame-jersey-exchange-program