Shoppers view foods with shorter shelf lives as more natural, but UBC Sauder research reveals packaging technology often explains the difference.
https://www.foxnews.com/food-drink/grocery-shoppers-may-relying-misleading-clue-when-choosing-healthy-foods
https://www.foxnews.com/food-drink/grocery-shoppers-may-relying-misleading-clue-when-choosing-healthy-foods