Demand for pumpkin spice latte spiked two weeks earlier than 2021, and 49% of consumers now start Halloween shopping before October even begins.
https://www.foxnews.com/food-drink/pumpkin-spice-invades-summer-americans-kickstart-fall-traditions-earlier-than-ever
https://www.foxnews.com/food-drink/pumpkin-spice-invades-summer-americans-kickstart-fall-traditions-earlier-than-ever