Madison Beer and Justin Herbert's viral training camp video was reportedly part of a coordinated NFL campaign to replicate the Taylor Swift effect.
https://www.foxnews.com/outkick-sports/nfl-saw-what-taylor-swift-did-ratings-now-staging-qb-romance-gen-z-report
https://www.foxnews.com/outkick-sports/nfl-saw-what-taylor-swift-did-ratings-now-staging-qb-romance-gen-z-report