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Why KFC stopped calling itself Kentucky Fried Chicken — and the myths that still won't die HEYAOI Wire No.8368 [!] [Reply] [Last 50 Posts] >>8368
The 1991 name change from Kentucky Fried Chicken to KFC sparked wild myths, but the real reason involved declining earnings and the word "fried."

https://www.foxnews.com/food-drink/why-kfc-stopped-calling-itself-kentucky-fried-chicken-myths-still-wont-die