Marshall McLuhan's "the medium is the message" frames a midterms fight where both parties struggle to sell voters on affordability and AI policy.
https://www.foxnews.com/politics/reporters-notebook-congress-struggles-find-message-resonates-voters-ahead-midterms
https://www.foxnews.com/politics/reporters-notebook-congress-struggles-find-message-resonates-voters-ahead-midterms